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Turn off the lights
Concept:
How long has it been since you’ve seen the stars?
The short story of a cute boy dreaming about space walks us through the consequences of light pollution. The aim of this workshop project was to create a video with an educational purpose about the public good and the value of social cooperation that refers to kids between 6 and 10 years old. After a deep research about communication for kids, we decided to use a simple illustration and animation style purposely, as we aimed to reflect the message in direct and easy way aligned with language of kids of that age range and target: curiosity and participation in the Fridays for Future’s cause. The story starts with the kid dreaming about being an astronaut and continues showing the benefit of saving energy through a little gesture as turning off the light: seeing the stars.
Project curated by
Alessandro Quets
Aurora Saita
Claudia Principessa
Daniele Dell'Orto
Martina Melillo
Octavian Husoschi
Viola Moliterni
Politecnico di Milano | Scuola del Design
Design della Comunicazione
Workshop
A.A. 2019/20, C1
